Google’s AI is also able to understand the meaning behind each query – and therefore processes them in concepts rather than just individual words. ![]() These search result pages answer specific search queries which are made up from keywords and phrases. Therefore, appearing higher in the search result pages for a given search query directly means you’re the most relevant and authoritative result for it according to Google. Then, using an algorithm with over 210 known factors, Google orders them on a search result page. ![]() Every page gets rated according to Google’s opinion of its authority and usefulness to the end-user. To rank websites, Google uses web crawlers that scan and index pages. ![]() 7 Remember, Google Is Constantly Playing The Cat-And-Mouse Game How Does Google Rank Websites?
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